Victoria Yu

Victoria Yu

Victoria Yu

Expertise

Business Organization, Marketing and Sales

Currently

Business Writer

Education

Bachelor’s Degree in Business Administration at Paul Merage School of Business at the University of California, Irvine

Marketing and sales are all around us – no matter how subconsciously, each person desires to pitch the most desirable version of themselves and their product. Recognizing this from a young age has given Victoria Yu years of experience recognizing and rationalizing the tactics businesses and laypeople use to make their sales.

Victoria holds a bachelor’s degree in Business Administration from the Paul Merage School of Business at the University of California, Irvine, with emphases in marketing and business organization and management.

By combining her natural analytical skills with her business education and years as a writer, Victoria has become a master at laying bare the secret hows and whys of marketing for all to understand.

In her spare time, Victoria enjoys spending time with her family, reading, knitting, and crocheting.

Recent articles

10 Sales Prospecting Techniques

10 Sales Prospecting Techniques

Victoria Yu

Published on October 12, 2023

If you’re a new business or operate in a niche market, you might find yourself struggling to fill your sales funnel with qualified prospects.Beyon ...

Local Lead Generation Ideas for Small Businesses

Local Lead Generation Ideas for Small Businesses

Victoria Yu

Published on October 12, 2023

Though large, multinational companies might have enough clout to attract customers without even trying, smaller businesses operate in a smallerlocal ...

6 Common Cold Calling Objections and How to Respond

6 Common Cold Calling Objections and How to Respond

Victoria Yu

Published on October 12, 2023

Customers nowadays are very risk-averse regarding their time and money – especially over the phone, where they can’t verify that they’retalkin ...

What Does a CRM Manager Do?

What Does a CRM Manager Do?

Victoria Yu

Published on October 12, 2023

As your business expanded, you might’ve invested in a CRM to scale up your sales activities, manage more customers, and improve customersatisfacti ...

How to Develop a Sales Compensation Plan

How to Develop a Sales Compensation Plan

Victoria Yu

Published on October 12, 2023

Your company’s salespeople are one of its most important resources – without any sales professionals, your sales department can’t make anysale ...

CRM vs Marketing Automation: The Difference

CRM vs Marketing Automation: The Difference

Victoria Yu

Published on October 12, 2023

If you’ve heard of CRM, you’ve probably heard of marketing automation, and if you’ve heard of marketing automation, you’ve probably heard of ...

What is Lead Scoring? A Complete Guide + Examples

What is Lead Scoring? A Complete Guide + Examples

Victoria Yu

Published on October 12, 2023

Though businesses generally want to sell to as many customers as possible, chasing after every single consumer will not only exhaust your sales reps ...

What is a CRM Dashboard?

What is a CRM Dashboard?

Victoria Yu

Published on October 12, 2023

Human brains aren’t meant to remember every little detail about every situation. We have a propensity to prefer summaries that capture the moodand ...

How to Track Sales Leads

How to Track Sales Leads

Victoria Yu

Published on October 11, 2023

Imagine you’ve pulled out all the stops on marketing: ad campaigns, influencer endorsements, social media posting, and everything else under thesu ...