If you run a small business, you might have thought that social media would be an easy way to promote your brand and generate morecustomers. ...
Howard Tillerman
Howard Tillerman
Expertise
Marketing Strategy, Branding, Sales Management
Currently
Chief Marketing Officer
Education
Master of Business (MBA) specializing in marketing, Stanford University Master of Science in Marketing, HEC
Howard Tillerman is the Chief Marketing Officer for Making That Sale and an award-winning marketing professional.
Education
Howard attended Stanford University where he also earned his Master of Business (MBA) specializing in marketing. During his undergraduate years, he also studied abroad at Columbia in Paris.
Experience
Howard is a marketing and strategy specialist that has created and accelerated marketing strategies and brand awareness for companies around the globe. Since his years at Stanford, he has acquired vast experience in marketing, branding, strategic planning, and sales for several national and international companies, including a stint as a CMO of an IT company in Paris, where his fluent French was invaluable.
Howard was the VP, Product Sales & Strategy at Seeking Alpha, overseeing the custom solutions team. He started his career at Lowe & Partner/SMS developing and producing digital projects for Smirnoff and Mercedes, where he also won a STEVIE award for marketing campaign of the year.
Howard also oversaw the direct marketing for Investopedia’s Academy ecommerce products and was a strategic advisor to Dotdash. Prior to Dotdash, he led consumer growth and engagement programs at such online companies as Weebly (acquired by Square), Spafinder, and LegalZoom, among others.
In his esteemed position as Chief Marketing Officer at Making That Sale, he channels his extensive expertise to assist the editorial team in curating premium content packed with actionable insights, particularly centered around the ever-evolving marketing trends. With a keen eye on the latest shifts in the industry, he actively engages with the site’s audience, responding to their queries in the realms of marketing, branding, and sales, thereby fostering a deep-rooted connection with them.
He is the driving force behind the strategies propelling audience growth across the brand’s newsletters, social media, and podcast platforms. His profound experience is pivotal in steering the site towards unprecedented growth.
For any questions in the aforementioned areas, feel free to drop a line at: [email protected].
Recent articles
How to Generate More Leads on Social Media
Howard Tillerman
Published on May 26, 2023
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How to Build a Buyer Persona (With Examples)
Howard Tillerman
Published on May 25, 2023
Who is your ideal customer? Is it just anyone with a need for your product and the capacity to buy it? If so, your marketing and sales campaignswill ...
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How to Create a Customer Profile
Howard Tillerman
Published on May 2, 2023
In the world of sales, knowledge is power. Aside from the nuts and bolts of your products, the most important element to know is yourcustomer. Wh ...
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How to Generate Leads for Your Business
Howard Tillerman
Published on March 27, 2023
It feels like there’s a business for everything nowadays, which means competition is stiffer than ever. Whether your business is brand new or adec ...
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