Howard Tillerman

Howard Tillerman

Howard Tillerman

Expertise

Marketing Strategy, Branding, Sales Management

Currently

Chief Marketing Officer

Education

Master of Business (MBA) specializing in marketing, Stanford University Master of Science in Marketing, HEC

Howard Tillerman is the Chief Marketing Officer for Making That Sale and an award-winning marketing professional.

Education

Howard attended Stanford University where he also earned his Master of Business (MBA) specializing in marketing. During his undergraduate years, he also studied abroad at Columbia in Paris.

Experience

Howard is a marketing and strategy specialist that has created and accelerated marketing strategies and brand awareness for companies around the globe. Since his years at Stanford, he has acquired vast experience in marketing, branding, strategic planning, and sales for several national and international companies, including a stint as a CMO of an IT company in Paris, where his fluent French was invaluable.

Howard was the VP, Product Sales & Strategy at Seeking Alpha, overseeing the custom solutions team. He started his career at Lowe & Partner/SMS developing and producing digital projects for Smirnoff and Mercedes, where he also won a STEVIE award for marketing campaign of the year.

Howard also oversaw the direct marketing for Investopedia’s Academy ecommerce products and was a strategic advisor to Dotdash. Prior to Dotdash, he led consumer growth and engagement programs at such online companies as Weebly (acquired by Square), Spafinder, and LegalZoom, among others.

In his esteemed position as Chief Marketing Officer at Making That Sale, he channels his extensive expertise to assist the editorial team in curating premium content packed with actionable insights, particularly centered around the ever-evolving marketing trends. With a keen eye on the latest shifts in the industry, he actively engages with the site’s audience, responding to their queries in the realms of marketing, branding, and sales, thereby fostering a deep-rooted connection with them.

He is the driving force behind the strategies propelling audience growth across the brand’s newsletters, social media, and podcast platforms. His profound experience is pivotal in steering the site towards unprecedented growth.

For any questions in the aforementioned areas, feel free to drop a line at: [email protected].

Recent articles

How to Optimize Conversion Rates in E-Commerce Sites

How to Optimize Conversion Rates in E-Commerce Sites

Howard Tillerman

Published on February 14, 2024

With over two decades of experience in the digital marketing sphere, Tom Shivers has been at the helm of significant industry evolution. As thepresi ...

How Empathy Shapes Effective Marketing

How Empathy Shapes Effective Marketing

Howard Tillerman

Published on February 8, 2024

Understanding the emotional heartbeat of your audience is not just a marketing strategy; it’s the essence of building meaningful connections.I ...

How to Align Business Goals with Strategic Marketing

How to Align Business Goals with Strategic Marketing

Howard Tillerman

Published on February 8, 2024

In this interview, Rylie Manross, who started her marketing career in 2018, unfolds her path from a marketing coordinator to a strategic thinkerbrid ...

How a Nursing Student Pivoted Her Career into Social Media Marketing

How a Nursing Student Pivoted Her Career into Social Media Marketing

Howard Tillerman

Published on February 7, 2024

In this engaging interview, Brooke Watson shares her journey from nursing student to social media marketing coordinator, highlighting a significantc ...

The Power of Creativity in Fueling Marketing Success

The Power of Creativity in Fueling Marketing Success

Howard Tillerman

Published on February 2, 2024

In an engaging and insightful interview, Christina Vance, a seasoned professional in the marketing and print industry, unfolds her journey filledwit ...

Nico Verba on Mastering Marketing and Branding Strategies

Nico Verba on Mastering Marketing and Branding Strategies

Howard Tillerman

Published on February 1, 2024

In this engaging interview, marketing expert Nico Verba, with nine years of experience, shares his journey from entering the marketing world tobecom ...

Decades of Digital Marketing Wisdom with Justin’s Career Story

Decades of Digital Marketing Wisdom with Justin’s Career Story

Howard Tillerman

Published on January 26, 2024

Join us for an engaging interview with Justin Kunst, a veteran in digital marketing with a career spanning over 25 years. Justin will share insights ...

Christine Göös on Evolving Brand Marketing & Storytelling Success

Christine Göös on Evolving Brand Marketing & Storytelling Success

Howard Tillerman

Published on January 26, 2024

Join us for an engaging interview with Christine Göös, a distinguished figure in the marketing industry known for her expertise in brand marketing ...

Integrating CRM and Social Media for Enhanced Marketing Success

Integrating CRM and Social Media for Enhanced Marketing Success

Howard Tillerman

Published on January 4, 2024

In this engaging interview, we have the pleasure of speaking with Gizem Gündüz Bora, an accomplished professional in marketing and customerrelatio ...