Howard Tillerman

Howard Tillerman

Howard Tillerman

Expertise

Marketing Strategy, Branding, Sales Management

Currently

Chief Marketing Officer

Education

Master of Business (MBA) specializing in marketing, Stanford University Master of Science in Marketing, HEC

Howard Tillerman is the Chief Marketing Officer for Making That Sale and an award-winning marketing professional.

Education

Howard attended Stanford University where he also earned his Master of Business (MBA) specializing in marketing. During his undergraduate years, he also studied abroad at Columbia in Paris.

Experience

Howard is a marketing and strategy specialist that has created and accelerated marketing strategies and brand awareness for companies around the globe. Since his years at Stanford, he has acquired vast experience in marketing, branding, strategic planning, and sales for several national and international companies, including a stint as a CMO of an IT company in Paris, where his fluent French was invaluable.

Howard was the VP, Product Sales & Strategy at Seeking Alpha, overseeing the custom solutions team. He started his career at Lowe & Partner/SMS developing and producing digital projects for Smirnoff and Mercedes, where he also won a STEVIE award for marketing campaign of the year.

Howard also oversaw the direct marketing for Investopedia’s Academy ecommerce products and was a strategic advisor to Dotdash. Prior to Dotdash, he led consumer growth and engagement programs at such online companies as Weebly (acquired by Square), Spafinder, and LegalZoom, among others.

In his esteemed position as Chief Marketing Officer at Making That Sale, he channels his extensive expertise to assist the editorial team in curating premium content packed with actionable insights, particularly centered around the ever-evolving marketing trends. With a keen eye on the latest shifts in the industry, he actively engages with the site’s audience, responding to their queries in the realms of marketing, branding, and sales, thereby fostering a deep-rooted connection with them.

He is the driving force behind the strategies propelling audience growth across the brand’s newsletters, social media, and podcast platforms. His profound experience is pivotal in steering the site towards unprecedented growth.

For any questions in the aforementioned areas, feel free to drop a line at: [email protected].

Recent articles

How to Use Data in Digital Marketing and Boost Creativity

How to Use Data in Digital Marketing and Boost Creativity

Howard Tillerman

Published on April 4, 2024

In this insightful interview, we sit down with Jaclyn Freedman, a distinguished figure in the digital marketing landscape, to explore her journeyfro ...

How SEO Strategies Directly Influence Sales Success

How SEO Strategies Directly Influence Sales Success

Howard Tillerman

Published on March 4, 2024

In an insightful interview with Matthew Anderson, we discuss his transition from web design to digital marketing leadership, emphasizing SEO andcont ...

How to Boost Growth with Lifecycle Marketing

How to Boost Growth with Lifecycle Marketing

Howard Tillerman

Published on March 4, 2024

In this insightful interview, we disscus the world of marketing with Festus Arikpo, a marketing specialist whose expertise spans across userexperien ...

How to Thrive in B2B SaaS Marketing and Meet Sales Objectives

How to Thrive in B2B SaaS Marketing and Meet Sales Objectives

Howard Tillerman

Published on March 4, 2024

In our enlightening interview with Kari Hanson, a seasoned VP of marketing in the B2B SaaS sector, we explore her expansive career that spansstartup ...

How The Role of Effective Marketing Ensures Startup Growth

How The Role of Effective Marketing Ensures Startup Growth

Howard Tillerman

Published on February 16, 2024

Samuel Getty is a skilled marketer with a rich background in product development, and in this interview, we explore the relationship betweenmarketin ...

How to Overcome Content Saturation in the B2B Sector

How to Overcome Content Saturation in the B2B Sector

Howard Tillerman

Published on February 16, 2024

We had the pleasure of chatting with Shana Haynie, head of content and organic growth for MoEngage in North America. We’ll follow her journeyf ...

How to Craft Marketing Strategies for Rapid Tech Evolution

How to Craft Marketing Strategies for Rapid Tech Evolution

Howard Tillerman

Published on February 16, 2024

Greg Perotto has been a solid figure in marketing for over 25 years, working with tech giants like New Relic, TripActions, DocuSign, and Hootsuite.A ...

How to Integrate Sales Goals with Marketing Vision

How to Integrate Sales Goals with Marketing Vision

Howard Tillerman

Published on February 16, 2024

Embark on our conversation with Brittany Slay, whose remarkable journey from the Navy through NASA to a leading role in the telecommunicationsworld, ...

How to Optimize Conversion Rates in E-Commerce Sites

How to Optimize Conversion Rates in E-Commerce Sites

Howard Tillerman

Published on February 14, 2024

With over two decades of experience in the digital marketing sphere, Tom Shivers has been at the helm of significant industry evolution. As thepresi ...