Today, we’re thrilled to have James Kaatz, co-founder and CEO at Illumination Marketing, join us to discuss various aspects of modernmarketing ...
Howard Tillerman
Howard Tillerman
Expertise
Marketing Strategy, Branding, Sales Management
Currently
Chief Marketing Officer
Education
Master of Business (MBA) specializing in marketing, Stanford University Master of Science in Marketing, HEC
Howard Tillerman is the Chief Marketing Officer for Making That Sale and an award-winning marketing professional.
Education
Howard attended Stanford University where he also earned his Master of Business (MBA) specializing in marketing. During his undergraduate years, he also studied abroad at Columbia in Paris.
Experience
Howard is a marketing and strategy specialist that has created and accelerated marketing strategies and brand awareness for companies around the globe. Since his years at Stanford, he has acquired vast experience in marketing, branding, strategic planning, and sales for several national and international companies, including a stint as a CMO of an IT company in Paris, where his fluent French was invaluable.
Howard was the VP, Product Sales & Strategy at Seeking Alpha, overseeing the custom solutions team. He started his career at Lowe & Partner/SMS developing and producing digital projects for Smirnoff and Mercedes, where he also won a STEVIE award for marketing campaign of the year.
Howard also oversaw the direct marketing for Investopedia’s Academy ecommerce products and was a strategic advisor to Dotdash. Prior to Dotdash, he led consumer growth and engagement programs at such online companies as Weebly (acquired by Square), Spafinder, and LegalZoom, among others.
In his esteemed position as Chief Marketing Officer at Making That Sale, he channels his extensive expertise to assist the editorial team in curating premium content packed with actionable insights, particularly centered around the ever-evolving marketing trends. With a keen eye on the latest shifts in the industry, he actively engages with the site’s audience, responding to their queries in the realms of marketing, branding, and sales, thereby fostering a deep-rooted connection with them.
He is the driving force behind the strategies propelling audience growth across the brand’s newsletters, social media, and podcast platforms. His profound experience is pivotal in steering the site towards unprecedented growth.
For any questions in the aforementioned areas, feel free to drop a line at: [email protected].
Recent articles
How to Optimize Your Marketing Strategies and Grow Revenue
Howard Tillerman
Published on June 5, 2024
Read Now
How to Use Data in Digital Marketing and Boost Creativity
Howard Tillerman
Published on April 4, 2024
In this insightful interview, we sit down with Jaclyn Freedman, a distinguished figure in the digital marketing landscape, to explore her journeyfro ...
Read Now
How SEO Strategies Directly Influence Sales Success
Howard Tillerman
Published on March 4, 2024
In an insightful interview with Matthew Anderson, we discuss his transition from web design to digital marketing leadership, emphasizing SEO andcont ...
Read Now
How to Boost Growth with Lifecycle Marketing
Howard Tillerman
Published on March 4, 2024
In this insightful interview, we disscus the world of marketing with Festus Arikpo, a marketing specialist whose expertise spans across userexperien ...
Read Now
How to Thrive in B2B SaaS Marketing and Meet Sales Objectives
Howard Tillerman
Published on March 4, 2024
In our enlightening interview with Kari Hanson, a seasoned VP of marketing in the B2B SaaS sector, we explore her expansive career that spansstartup ...
Read Now
How The Role of Effective Marketing Ensures Startup Growth
Howard Tillerman
Published on February 16, 2024
Samuel Getty is a skilled marketer with a rich background in product development, and in this interview, we explore the relationship betweenmarketin ...
Read Now
How to Overcome Content Saturation in the B2B Sector
Howard Tillerman
Published on February 16, 2024
We had the pleasure of chatting with Shana Haynie, head of content and organic growth for MoEngage in North America. We’ll follow her journeyf ...
Read Now
How to Craft Marketing Strategies for Rapid Tech Evolution
Howard Tillerman
Published on February 16, 2024
Greg Perotto has been a solid figure in marketing for over 25 years, working with tech giants like New Relic, TripActions, DocuSign, and Hootsuite.A ...
Read Now
How to Integrate Sales Goals with Marketing Vision
Howard Tillerman
Published on February 16, 2024
Embark on our conversation with Brittany Slay, whose remarkable journey from the Navy through NASA to a leading role in the telecommunicationsworld, ...
Read Now