Victoria Yu

Victoria Yu

Victoria Yu

Expertise

Business Organization, Marketing and Sales

Currently

Business Writer

Education

Bachelor’s Degree in Business Administration at Paul Merage School of Business at the University of California, Irvine

Marketing and sales are all around us – no matter how subconsciously, each person desires to pitch the most desirable version of themselves and their product. Recognizing this from a young age has given Victoria Yu years of experience recognizing and rationalizing the tactics businesses and laypeople use to make their sales.

Victoria holds a bachelor’s degree in Business Administration from the Paul Merage School of Business at the University of California, Irvine, with emphases in marketing and business organization and management.

By combining her natural analytical skills with her business education and years as a writer, Victoria has become a master at laying bare the secret hows and whys of marketing for all to understand.

In her spare time, Victoria enjoys spending time with her family, reading, knitting, and crocheting.

Recent articles

CRM Pricing: How Much Does a CRM Cost?

CRM Pricing: How Much Does a CRM Cost?

Victoria Yu

Published on November 17, 2023

As a business owner or sales leader, you might’ve heard other people in your industry extolling the virtues of customer relationship management(CR ...

How to Increase CRM Adoption

How to Increase CRM Adoption

Victoria Yu

Published on November 17, 2023

Here’s a little riddle: a company purchases the most expensive, powerful, and multi-functional CRM software on the market and installs it onto its ...

How to Effectively Use CRM

How to Effectively Use CRM

Victoria Yu

Published on November 17, 2023

If you’ve just purchased a shiny new CRM system, you might be at a loss on how to set it up going forward. Sure, the CRM might come with atutorial ...

Top Five Industries That Use CRMs

Top Five Industries That Use CRMs

Victoria Yu

Published on October 12, 2023

CRM has enjoyed immense popularity, with a staggering 91%—almost all!—of all companies with 10 or more employees utilizing these softwaresystems ...

Types of Business Networking Groups

Types of Business Networking Groups

Victoria Yu

Published on October 12, 2023

As your business grows, bootstrapping and your own personal network can only get you so far. After a certain point, you’ll need connections withot ...

What Does a CRM Manager Do?

What Does a CRM Manager Do?

Victoria Yu

Published on October 12, 2023

As your business expanded, you might’ve invested in a CRM to scale up your sales activities, manage more customers, and improve customersatisfacti ...

How to Develop a Sales Compensation Plan

How to Develop a Sales Compensation Plan

Victoria Yu

Published on October 12, 2023

Your company’s salespeople are one of its most important resources – without any sales professionals, your sales department can’t make anysale ...

CRM vs Marketing Automation: The Difference

CRM vs Marketing Automation: The Difference

Victoria Yu

Published on October 12, 2023

If you’ve heard of CRM, you’ve probably heard of marketing automation, and if you’ve heard of marketing automation, you’ve probably heard of ...

What is Lead Scoring? A Complete Guide + Examples

What is Lead Scoring? A Complete Guide + Examples

Victoria Yu

Published on October 12, 2023

Though businesses generally want to sell to as many customers as possible, chasing after every single consumer will not only exhaust your sales reps ...